So, you’re in leadership. You have weighty responsibilities. People look to you for solutions and successful outcomes. Currently, you’re somewhat concerned. You’re looking at the outgoing and incoming dollars, and you’re not sure about the best plan to execute. What’s next? How do you make sure this next phase is more successful than the previous two years?
Before making any more decisions, receive the truth about your business.
Galileo once said, “All truths are easy to understand once they are discovered; the point is to discover them.”
Stick to what you know is true. Don’t waiver. If your business is going through some challenges, it might be time for you to rediscover the truth about your business.
I remember a story that John Fluevog shared with me. It was in the late 90’s and he was in the throws of big business changes. One day the light went on: “Focus on what I know to be true. I know how to design great shoes.” By focusing on the facts and truth of his business, he then exploded into big success. At that point, he went from a small local business to an internationally known luxury footwear company. What is the truth about your business? Put your energy there.
John Fluevog also shared with me, “I picked the one thing I knew how to do and let all else go, especially the things I could not change. I focused on the one thing that made the business stand out. I did not follow a trend. I opened myself up and had the boldness to do the things that came to me or, another way to put it, I followed my heart. I lost the fear of following trends and trusted my heart. The product I did then, 15 years ago, saved my company. It was way out of step with the current trends but it gave the company a strong identity and it is still selling today. It has to be said that the style was also not accepted by mainstream fashion and remained a cult item. Which was and still is perfect for my company. By letting go of what the rest of the fashion industry did, I saved my company. I let go of fear and followed my inward voice.”
Discovering the truth of your organization will make it easier for you, your team and your customers to understand why they want to sign up! What do I mean by receive the truth? First, by receiving the truth for yourself, you’ll be able to effortlessly give the truth away. For example, I can only exhale breath if I first inhale it. I can only give an apple, if I have one in my hand. I can only sell a great product, if I unwaveringly know I have a great product. I can only share the truth of my extraordinary business, by first confidently believing it is truly extraordinary. Do you know why you’re extraordinary? What do you know to be true? Receive the truth first, and then share it.
By the way, Galileo is esteemed as one of the greatest scientists of all time. Might be a good idea if we pay attention to what he said.
– Karen Thrall